Tre Stelle’s Melt On-line “Tell us & Win” Survey

Official Contest Rules & Regulations

1. NO PURCHASE NECESSARY. To enter, subscribe to Melt On-line by logging onto www.trestelle.ca and complete the featured “Tell us & Win” Survey and you’ll automatically qualify to be entered for a chance to win one of six national grocery store Gift Certificates.

2. Contest commences on January 18, 2006. To be eligible, all entries for each issue must be received on or before the 10th of the following month of that corresponding issue (closing dates: Feb 10, April 10, June 10, August 10, October 10 and December 10, 2006). Limit one entry per household, per issue. Arla Foods Inc, (collectively the “Sponsor”) and Brand Effects Promotions (the “Independent Contest Organization”) are not responsible for any entries that are incomplete, delayed, destroyed, lost, late or misdirected on-line however caused. Incomplete information may result in a disqualification of entry.

3. A total of six (6) Prizes will be awarded, each consisting of a $100 Gift Certificate for a local National Grocery store chain. One Gift Certificate will be awarded for each new issue of Melt On-line in the following months: January, March, and May, July, September, and November 2006.

4. A random draw from all eligible on-line entries received for each issue of Melt On-line will be made on the 15th day of the following month of that corresponding issue at approximately 4:00 p.m. EST at the offices of OK&D Marketing Group, 3375 North Service Road, Suite A12-15, Burlington, Ontario, L7N 3G2. Scheduled draw dates are as follows: February 15, 2006 April 15, 2006, June 15, 2006, August 15, 2006, October 15, 2006 and December 15, 2006. The odds of winning will depend on total number of eligible entries received. Reasonable attempts will be made to contact the selected entrants by telephone. Contact will only be made with the selected entrants. Before being declared a winner, the selected entrant will have to answer, unaided, a time limited, mathematical, skill-testing question posed during a telephone interview, at a mutually convenient time and must complete, sign and return a Declaration and Release confirming compliance with these Contest rules, acceptance of the Prize as awarded, and releasing the Sponsor, their parents, affiliates, subsidiaries, successors, assigns, agents or advertising agencies, the contest prize suppliers, the Independent Contest Organization and their respective employees, agents, officers, directors and representatives from any liability in connection with this Contest or the Prizes. The Declaration and Release form must be returned to the Sponsor within 10 days of the date on the covering letter accompanying the form. If a selected Prize entrant cannot be contacted within the specified time, is not eligible, has failed to correctly answer the skill-testing question or to return the Declaration and Release form within the specified time, or otherwise fails to comply with the Contest Rules, s/he will be disqualified and will forfeit the Prize and another Prize entrant will be selected in accordance with the Contest rules.

5. To enter and be eligible to win, entrants must be of or over the age of majority in the Province or Territory in which they reside at the date of entry and an individual resident of Canada, who is not an employee, agent, officer, director or representative of the Sponsor their parents, affiliates, subsidiaries, successors, assigns, agents or advertising agencies, the contest prize suppliers, the Independent Contest Organization, or persons domiciled with any of the above.

6. By entering, each contestant agrees to abide by these rules and regulations and the decisions of the contest organization, which are final and binding on all entrants. All entries become the property of the Sponsor and none will be returned. The selected winners will be required to sign a release and consent to the use of their name, city of residence, photograph, voice, comments and/or image for any publicity carried out by the Sponsor or their agencies without further compensation. A list of Prizewinners may be obtained by visiting www.trestelle.ca within 120 days after the contest closing date.

7. The contest is subject to all applicable federal, provincial and municipal laws.

8. The Prizes must be accepted as awarded, is non-transferable and cannot be exchanged for cash. At their election, for any reason whatsoever, the Sponsor may substitute any component of the Prize with a prize of equivalent or greater value. For Quebec residents, any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling. For Quebec residents, any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.

9. The personal information collected from each entrant in the course of the Tell us & Win Survey will be used for contest fulfillment only and survey information gathered will be used for marketing intelligence purposes only.

10. The Sponsor assumes no responsibility for failure of the Internet or the website during the promotional period, for any problems or technical, hardware, software or telephone failures of any kind, lost or unavailable network connections or failed, incomplete, garbled or deleted computer or network transmissions which may limit the ability to participate in the Contest, or for any injury or damage to an entrant’s or any other person’s computer or other property related to or resulting from playing or downloading any material related to the Contest. The Sponsor reserves the right, in their sole discretion, but subject in Quebec to the jurisdiction of the Régie des alcools, des courses et des jeux, to amend, cancel or suspend the Contest, or only the online portion of this Contest for any reason, including if a virus, bug, unauthorized human intervention or other cause beyond their reasonable control corrupts the security, proper administration or fairness of the Contest. Any attempt to deliberately damage any web site or to undermine the legitimate operation of this Contest is a violation of criminal and civil laws. Should such an attempt be made, the Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.